Google Ads Growth Strategy
Prepared by Dee Nick Media
Prepared by Dee Nick Media
A rebuilt Google Ads engine that puts Pestify in front of Long Island homeowners at the exact moment a wasp nest, a tick-heavy yard, or an ant problem sends them searching — and turns that click into a booked, same-day-ready service call.
When a homeowner spots a nest or gets bitten in their own backyard, they don't wait — they search, and they call one of the first credible names they see. The goal is simple: be that name, in every town worth serving, before the competition.
The Suffolk pest field is crowded with legacy names, most competing on longevity, awards, and a dollars-off first-service offer. That's the bar to clear — and where Pestify's modern brand and faster follow-up win.
Every current campaign is paused and rebuilt from scratch. Structure follows how the money actually converts: county first, then service — with the biggest budgets on the highest-ROI, in-season work.
High-intent, service-ready phrases only. Estimated cost-per-click is Long-Island-adjusted; every campaign runs a tight negative list so budget never leaks to job-seekers, DIY, or freebie hunters.
| Keyword | Match | Est. CPC (LI) |
|---|---|---|
| pest control near me | Phrase | $14–$20 |
| pest control company near me | Phrase | $12–$18 |
| exterminator near me | Phrase | $15–$22 |
| pest control services | Phrase | $9–$15 |
| residential pest control | Phrase | $9–$14 |
| local pest control / exterminator | Phrase | $8–$16 |
| affordable pest control | Phrase | $8–$13 |
| same day pest control | Phrase | $10–$16 |
| best pest control near me | Phrase | $12–$18 |
| ant exterminator / ant control near me | Phrase | $9–$14 |
| spider & cricket control | Phrase | $6–$12 |
| roach / cockroach exterminator | Phrase | $8–$14 |
| flea control near me | Phrase | $8–$13 |
| pest control cost / free inspection | Phrase | $6–$12 |
Plus geo variants — "pest control" + Port Jefferson, Mount Sinai, Ronkonkoma, Smithtown, Patchogue (bid up) — and an optional competitor-conquesting ad group (arrow exterminating, orkin, terminix).
| Keyword | Match | Est. CPC (LI) |
|---|---|---|
| wasp nest removal | Phrase | $12–$18 |
| hornet nest removal | Phrase | $12–$18 |
| yellow jacket removal | Phrase | $10–$16 |
| wasp exterminator near me | Phrase | $14–$20 |
| stinging insect control | Phrase | $9–$14 |
| Keyword | Match | Est. CPC (LI) |
|---|---|---|
| mosquito control near me | Phrase | $12–$18 |
| tick control | Phrase | $10–$16 |
| mosquito and tick spray | Phrase | $11–$17 |
| mosquito yard treatment | Phrase | $12–$18 |
| tick control company | Phrase | $10–$15 |
| Keyword | Match | Est. CPC (LI) |
|---|---|---|
| pest control company near me | Phrase | $12–$18 |
| pest control near me | Phrase | $15–$22 |
| exterminator near me | Phrase | $16–$24 |
| ant exterminator | Phrase | $10–$15 |
20+ responsive ad variations per target, grouped by campaign and allocated by search volume. Copy leans on the levers that convert — speed, safety, and local trust — and steers clear of the words that quietly raise our costs.
Two purpose-built landing pages, each with the lead form and a tap-to-call button right at the top, so an interested homeowner can act in one thumb-tap. Residential ads point to the general page; mosquito & tick ads point to their own.
Live, fully-built versions of both pages are delivered alongside this strategy, ready to launch.
Pestify is family-owned and Long-Island-local — licensed, knowledgeable technicians who treat your home the way they'd treat their own. The products are safe around the people and pets who live there, the service is fast when a nest or a bite can't wait, and the same team shows up whether you need a one-time spray or a season-long plan.
Ad spend gets the lead to the door — the follow-up is what wins the job. Every inquiry drops into your CRM and triggers an instant, automated response before a competitor ever picks up.
Form or call from the landing page lands in your CRM and is tagged by service & town.
Automatic text + email inside seconds — "We got your request, we're on it" — while intent is hot.
If the call isn't answered, an automatic text fires so no lead ever goes cold or to a competitor.
Automated reminders over the next few days until the homeowner books — the front desk stays in control.
All six campaigns live and rebuilt from scratch. Gather real search-term & conversion data, prune wasted spend daily, tighten negatives.
Shift budget toward the towns, keywords & ads actually booking calls. Remarketing & GBP boost hit their stride.
As stinging-insect & tick/mosquito demand fades after August, reallocate ~$200/day into Termite & Rodent control for the fall.
Projection is for the confirmed $1,150/day flight (July 17 – Aug 30). Actuals depend on season, competition, and — most of all — how fast the phone is answered.